Swan Bitcoin founded, launching services in 2019
Swan Bitcoin is established with a mission to provide recurring Bitcoin purchases and education for retail investors.
In September 2018, Swan Bitcoin was founded by Cory Klippsten, aiming to make Bitcoin acquisition simple, automated, and educational for retail users. Although the platform officially launched services in 2019, the company’s formation in 2018 represented a critical milestone in the Bitcoin ecosystem, emphasizing dollar-cost averaging and long-term holding strategies.
Swan Bitcoin focused on recurring Bitcoin purchases directly to user wallets, promoting a user-centric and educational approach that reinforced security, self-custody, and financial literacy. The company also committed to providing in-depth resources explaining Bitcoin’s technology, macroeconomic implications, and historical context, bridging gaps between novices and experienced investors.
By integrating automated banking transfers with a clear emphasis on self-custody, Swan sought to reduce dependency on exchanges and highlight personal responsibility in Bitcoin ownership. This foundation contributed to the growing adoption of Bitcoin as a practical financial tool, particularly in the U.S., and inspired other services focused on recurring investments and educational outreach in the cryptocurrency sector.