Bitcoin Rewards Startup Lolli Partners with Petco
Bitcoin rewards company Lolli announces a partnership with major pet retailer Petco, allowing shoppers to earn bitcoin back on their purchases.
In a significant step for mainstream adoption, Bitcoin rewards application Lolli announced a partnership with Petco, a leading national pet supply retailer. The collaboration allowed Petco customers to earn a percentage of their purchases back in bitcoin when shopping online through the Lolli platform. Lolli functioned as a browser extension that rewarded users for shopping at its partner merchants, effectively creating a new and easy on-ramp for ordinary consumers to acquire their first pieces of bitcoin without having to navigate an exchange.
The partnership with a household name like Petco was a major validation of Lolli's business model and demonstrated a growing interest from established brands in engaging with the cryptocurrency ecosystem. This move was part of a broader trend aimed at building a 'circular economy' for Bitcoin, where users could earn and eventually spend bitcoin within a network of merchants.For many, earning small amounts of bitcoin (or 'sats') through everyday activities like buying pet food was a much less intimidating introduction to the asset than direct investment, helping to normalize cryptocurrency ownership and drive grassroots adoption.