Brave and bitFlyer announce partnership for Japan crypto integration
Brave Browser announces partnership with Japanese exchange bitFlyer, further integrating cryptocurrency into its privacy-focused browsing experience.
On July 9, 2020, Brave and bitFlyer announce partnership for Japan crypto integration. Brave Browser announces partnership with Japanese exchange bitFlyer, further integrating cryptocurrency into its privacy-focused browsing experience.
Users could opt into viewing privacy-respecting ads and receive payment in Basic Attention Token (BAT), which they could then use to tip content creators or convert to other cryptocurrencies. The bitFlyer partnership enabled Japanese users to seamlessly connect their Brave browser to verified exchange accounts, making it easier to manage their earned BAT and convert it to Bitcoin or fiat currency.
This integration was particularly significant in Japan, where cryptocurrency adoption was relatively high and regulatory frameworks for exchanges were well-established following earlier scandals. The partnership exemplified a broader trend of traditional financial services integrating with cryptocurrency-native applications to create smoother user experiences.