Ferrari Begins Accepting Bitcoin and Other Crypto Payments in the U.S.

Ferrari said U.S. dealers could accept cryptocurrency payments through BitPay, with Bitcoin among the supported assets. BitPay converted customer payments so Ferrari did not need to hold the cryptocurrency itself, making the event merchant adoption through a payment processor rather than a corporate Bitcoin treasury strategy.

The Bitcoin connection ran through bitcoin accepted among supported assets. Recognizable merchant adoption event, but processor-mediated and not Bitcoin-exclusive.