Super Bowl LVIII airs with no cryptocurrency advertisements
The absence of crypto advertisements at the 2024 Super Bowl provides a striking cultural contrast with the heavily promoted 2022 'Crypto Bowl.'
On February 11, 2024, Super Bowl LVIII airs with no cryptocurrency advertisements. The absence of crypto advertisements at the 2024 Super Bowl provides a striking cultural contrast with the heavily promoted 2022 'Crypto Bowl.'
The absence was notable because the 2022 game had featured a cluster of high-profile cryptocurrency advertisements. Two years later, after major industry failures, the cultural contrast captured how abruptly mass-market crypto promotion had receded.
The event captures how Bitcoin was being interpreted, debated or absorbed into public life in 2024, preserving a dimension of history that protocol and market records alone would miss.