Morgan Stanley advisers begin soliciting eligible clients for Bitcoin ETFs
Morgan Stanley permits thousands of financial advisers to actively pitch selected spot Bitcoin ETFs to eligible wealth-management clients.
On August 7, 2024, Morgan Stanley advisers begin soliciting eligible clients for Bitcoin ETFs. Morgan Stanley permits thousands of financial advisers to actively pitch selected spot Bitcoin ETFs to eligible wealth-management clients.
The shift allowed advisers to actively recommend selected spot Bitcoin ETFs to eligible clients rather than merely processing unsolicited purchases. That distinction expanded the role of traditional wealth advisers in Bitcoin distribution.
The event belongs to the broader 2024 transition from scarce institutional Bitcoin access to a competitive, heavily intermediated market built around exchange-traded products.