Strive Becomes a Public Bitcoin-Treasury Asset-Management Company
Strive completed its merger with Asset Entities and began operating as a publicly traded asset-management Bitcoin Treasury Corporation. The combined company paired an asset-management business with an explicit mandate to accumulate Bitcoin and increase Bitcoin per share.
On September 12, 2025, the merger between Strive Enterprises and Asset Entities closed, creating Strive, Inc. as a Nasdaq-listed company under the ticker ASST. In its SEC filings, Strive described the combined company as the first publicly traded asset-management Bitcoin Treasury Corporation and said its primary objectives included accumulating Bitcoin, increasing Bitcoin per share, and attempting to outperform Bitcoin over time through treasury and investment strategies.
The closing also brought substantial capital into the new structure. Strive announced approximately $750 million in completed equity financing, with additional capital potentially available through warrants. Unlike a conventional operating company that simply added Bitcoin to its reserves, Strive made Bitcoin accumulation and Bitcoin-per-share growth central to the company's stated purpose while retaining an asset-management business.
The event was part of the rapid institutional experimentation around Bitcoin treasury companies in 2025. It showed the model becoming more specialized: public companies were no longer merely copying Strategy's balance-sheet allocation, but designing corporate forms, financing structures, and shareholder metrics specifically around Bitcoin accumulation. Ten days later, Strive moved to combine with another public Bitcoin-treasury company, Semler Scientific, creating a separate and more advanced consolidation stage.