TigerDirect Reports Over $250,000 in Bitcoin Sales
Just a week after launch, TigerDirect announces it has processed over a quarter of a million dollars in sales via Bitcoin, confirming strong adoption.
Hot on the heels of Overstock's success, TigerDirect provided further evidence of consumer enthusiasm for paying with Bitcoin by announcing it had processed more than $250,000 in Bitcoin transactions in its first week. This rapid uptake confirmed that the success of crypto payments was not limited to a single retailer and that a significant market existed among tech-savvy consumers.
The announcement further solidified the business case for other large merchants to consider accepting Bitcoin. By publicly sharing their strong sales figures, both TigerDirect and Overstock created a competitive and encouraging environment for e-commerce adoption. This data point was crucial for payment processors like BitPay, which could use it to demonstrate tangible results to potential new clients.
It helped build a powerful narrative that Bitcoin was not only a viable payment option but a potentially lucrative one that could attract new customers and generate significant revenue.This early success was a key driver of the merchant adoption story throughout 2014.